Smounds!

I have long said that the next sense-related subfield to get big should be “smell studies.” Maybe this is why:

Ever wonder why buffalo wings always smell so awesome when a football game is blaring in the room? Scientists have proposed that the way food smells could possibly be related to the sounds we hear when we consume them.

They note that there could be a connection between smell and sound, a hybrid sense they call “smound.” The theory is in findings published in the Journal of Neuroscience.

(via Discover)